Microsoft relies on sales people at phone stores to market and cell their phones, which is a big mistake. The first time I bought a Windows phone, the Nokias were in a dark corner of the store. You had to walk past a gauntlet of employees trying to steer you to the huge and well-lit displays for the IPhone and Samsung phones, and only then would you be able to see 2 or 3 Windows phones in a neglected corner of the store. After looking around for 30 minutes, I decided to get a Windows Phone, and the salespeople spent almost 15 minutes trying to talk me out of it and telling me to buy a Samsung or Apple phone instead. I finally got angry and told them to either take my money and let me get the phone I wanted or let me walk out and go somewhere else where I could spend my money the way I wanted.
The second time purchasing a Windows Phone was the same. This other store also had huge Samsung and Apple displays and the Windows Phones were displayed very poorly and without much thought. The salesperson flat out told me "Windows phone? Who the hell would ever want a Windows Phone? Let me show you the new products from Samsung." I got really annoyed and told him to get the manager, who apologized and rang the sale (and threw in a free cell phone case as an apology.)
The sale staff at these cell phone stores are basically trained to sell Apple and Samsung products, and know nothing about any other product. If Microsoft executives actually bothered to go to a regular cell phone store and see how poorly their products are treated, how the staff treats people if they try to buy something other than an Apple or Samsung phone, and how little the staff knows about their products, they would be appalled. But I doubt the big wigs at Microsoft have seen the situation. Probably too busy being flown around in their helicopters and have not stepped into an actual cell phone store in years.
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