If I was Nokia's marketing, I'd make a commercial where there's a few hot girls all huddled in a circle in a coffee shop talking and giggling. Have a guy kinda hovering around them holding an iPhone, obviously looking like he wants to start a conversation with this hot group of women.
Show some images of their smiling faces as they gossip with each other. Have Lady1 saying, "It is amazing. I feel like I want to play with it all the time."
Lady2 says, "It's so smooth. I love all the colors it comes in."
Lady3 says, "I'm never going back to what I was using before."
Guy says, "But isn't it too big?"
Then have all the other ladies look at her and say, "Really? Too big?"
Then have all the ladies laugh as they walk out limping from the weight