I upgraded my iPad and have been playing with the OS for several hours. I've got to say, in many ways it feels like amateur hour. It's like Apple put a bunch of amateur designers on it and failed to test usability properly. Or worse, they outsourced the bulk of it. There are violations of basic UX principles here, which is crazy because some of it was established years ago by Apple themselves.
I'd bore everyone with specifics, but suffice it to say, as a creative director I'd reject a good portion of what I saw. Not the core aesthetic, which isn't bad, but a lot of stuff related to usability and visual clarity. If you thought selecting and editing text was bad before, try it in iOS 7. Without a doubt, this release would have never seen the light of day under Jobs.
I think Microsoft needs to educate Apple in how to design a minimalist, typography-based OS. But, hey, from a marketing perspective it made the desired impact. Apple will never really admit fault, so we'll suffer until they fix some of this crap.
I was very excited with the announcement of ios7 initially because I was curious what they would do with a flat design. I had iOS before coming to WP8- so I had high expectations for an IOS refresh and very specific ideas as to what needed to be improved. I've been using ios7 on an iPhone 5 for the last few days and while I was initially impressed, I too share the feeling that it is amatuer-ish in some ways (considering how polished iOS has typically been).
I thought I was being too critical but the Anandtech review echoed many of my sentiments and articulated them better than I could have:
"There are some rough edges in iOS 7 that we simply haven't seen with iOS before as previous versions have largely been evolutions of the same basic starting point in 2007... I feel like the old Apple would've waited until the design was perfect before letting it out, while the new Apple is acutely aware of the competition that exists and is fine shipping and updating along the way".
I thoroughly explored the phone and ventured in to just about every menu testing as many functions as possible, and came away disappointed with the consistency and polish of the OS. Don't get me wrong, I found plenty I liked, but it simply didn't feel like the solid platform that it once was and instead felt more like android pre ICS era. Apple took one step forward and then half a step back.
One thing I found terribly annoying that was summed up nicely at anandtech:
"The downside is that after a few weeks of it, some animations are really just a lot more gratuitous than they need to be – after the thousandth time watching the tiles fly in or application zoom out into the multitasking interface you want it to just happen instantly. I have no doubt that iOS will go the route of OS X and Windows Phone and gradually increase the speed of these animations to make the platform feel faster."
I was so happy going back to WP8 because everything felt so snappy, fluid, and consistent. Hopefully Apple will speed up these animations by the time they release the iPhone 6.
There is really too much for me to ramble about, but one obvious issue was the control center. I was happy to see the addition of control center as it was long overdue but the implementation left a lot to be desired (I have a hard time believing Steve Jobs would have let this get out of the door). Control center is very cluttered and looks like a mess in my opinion. They could have ameliorated this problem by making it customizable- seems like a no brainer. The music controls never disappear whether or not music is playing and I find the bottom row of shortcuts to be puzzling. I have a hard time believing that many IOS users find those to be high priority shortcuts (except for camera). People want quick access to the camera but how is this better than the lockscreen shortcut and a homescreen icon? If WP 8.1 allows for quick toggle tiles (not shorcuts) that would be superior to control center. Also I had a lot of fun trying to use safari and accidentally pulling up control center when scrolling. The settings menu is still a mess- they had a chance to organize it but I guess that will have to wait. I really appreciate how well organized and simple the WP8 settings menu is (especially grouping background tasks separately).
If I purchased a 5S I think I would be excited by the new look of ios7 for a few months- but then I'd become board with a tired OS that deserves an overhaul that is actually new. I really wanted Apple to bring something new to the table.