I think that Microsoft absolutely has the best strategy among themselves, Apple, and Google in terms of having one OS platform.
I know a lot of people say that apps are the problem with Windows phones but I disagree to a point. I think the real problem has been new hardware or a lack of it and its availability. When was the last Windows phone released before the 950 series? 2013? Even with the 950 it is only available on AT&T.
I think Microsoft found a winning formula with the SP3 which translated into some good buzz for the SP4 and Surface Book releases. That can happen with phones too if the hardware is there each year.
Microsoft really needs to get devices on other carriers. If they can do that AND get the stores to introduce customers to them I think they have a good opportunity at increasing market share and then the apps will come.
I know a lot of people say that apps are the problem with Windows phones but I disagree to a point. I think the real problem has been new hardware or a lack of it and its availability. When was the last Windows phone released before the 950 series? 2013? Even with the 950 it is only available on AT&T.
I think Microsoft found a winning formula with the SP3 which translated into some good buzz for the SP4 and Surface Book releases. That can happen with phones too if the hardware is there each year.
Microsoft really needs to get devices on other carriers. If they can do that AND get the stores to introduce customers to them I think they have a good opportunity at increasing market share and then the apps will come.