Oh, wow. I don't accept the "woe is me" line of thinking I'm reading here. Of course they are listening. But, they are a business and businesses have to prioritize things. W10 Mobile is an important part of their Windows (*ahem* Microsoft) everywhere strategy. The thing is... Satya has mentioned on many occasions that he wants to do for mobility what Surface did for (mobile) computing. If they are considering different hybrid devices, form factors, etc, W10 Mobile might need to evolve with that with that vision. They need to do something to correct their absence from the mobile space but they want to do something that, in their eyes, is monumental or significant enough for them. I accept that idea and endeavor. As a long time Windows Phone/Mobile user, I too waited patiently for new device after new device. Buying each and everyone (for either me or my family)! I sold it to friends. I sold it to coworkers. But, now that Microsoft is in (another) realignment phase, I think it is time people also step back and reconsider their positions. I did. I decided now was the time for me to try out the competing platforms. Android was a bust. I returned my Samsung S7 after a week. No explosions. I just really didn't want to deal with the quagmire of insanity. I wanted my experience to match my W10M experience. Wrong thing to expect. Then, after about 10 years, I tried out an iPhone 7. On the one hand, I was pleased to have access to apps that I didn't have on W10M. Namely: my home automation and banking apps. But I was equally surprised that the OS itself hasn't changed *much* from when I left it. That is a pro and con. Pro: no learning curve, Con: well... boring. Notification center? OMG. But here I am using my iPhone 7 thinking the best and most important feature *to me* is Apple Wallet and iPay. It is SO much faster than chip card transactions for retailers that have both. Will I return to Microsoft? If and only if they return to the consumer space. Do I expect that to happen? Of course. I am a heavy Microsoft ecosystem user and I love it. Microsoft Surfaces (RT, 3, 3Pro, 4), keyboards, laptops, and gaming desktops. Office. Hell, I am a SQL Server database administrator by profession. What's not to love? For me, I think taking a break from the installs/reinstalls/testing and waiting on the edge for the next best thing for W10M is long over due. People shouldn't stress... Microsoft and W10 Mobile isn't going anywhere in the long run even if in the short term it seems they are.