If MS are PR masters, what can we call Apple?
PR Gods?:winktongue:
The issue is, I still believe that MS absolutely needs to be in the mobile space for Windows to stay relevant the way it has been. They simply cannot afford to become enterprise and professional user only. Which means they need a mobile play and that's where I think changing the category is a mistake.
Once they get brought up in that ecosystem, it's what they know and what they will largely continue to use.
Good luck getting by on the chromestore in enterprise or university![]()
But this is the thing, they're kids going to school now. Who knows what google has in store for 10 years in the future when they'll be going to universities.
Other thing is, they don't have to go straight for the jugular, again, they can go for the peripheries. For the large number of degrees where all you'll ever need is a word processor, chromebook can be sufficient.