I think the device is probably the nicest android phone I have ever seen, its like the galaxy edge without the stupid edge. Meaning, the multitasking bar on the top is more user friendly than the edge version. Also, its a more elegant, stronger design than the samesong offerings.
The Ad itself is pretentious, and full of doo doo. They should highlight the features of the phone and leave all the stupid (I mean super) models to the runway. Preened, greased up models are a surefire way to make me run the other way and NOT pay attention to what the product is.