According to the rumors these will be the only two options to acquire the Lumia 735 from Verizon on Thursday - What exactly is "Direct Fulfillment?" and is it a faster way to get the the phone than ordering on the web?
Direct fulfillment is when a customer care representative or store associate orders for you. DF and web orders use the same warehouses and ordering portal, so the web is faster since you don't have to wait on hold or drive to a store.