It’s double or nothing, they can really take advantage of this buzz to clarify the situation, announce that the big exclusives will remain on Xbox, that exclusives are important in this game industry, that they will be able to launch small games 2 years later on multiplatform, some GAAS, announce the next Xbox, announce the next activivision games in the gamepass. And there, what was bad buzz can turn into good buzz, the Xbox brand will be grown, they will sell gamepass, they will sell consoles, they will sell games. Because everyone will talk about it, everyone will know that Indiana Jones, Gears 6, Blade, Fable, etc… will only be released on Xbox / PC / cloud / mobile / TV / handled console / gamepass (which is already a lot, Xbox remains an ecosystem much more open than playstation and that's fine). It must be clear, without ambiguity, to kill current rumors and kill future false information.
On the other hand, if it is to announce that Xbox is going to release everything on others platforms day one. It’s over for the Xbox brand, not just the consoles, for the Xbox brand it’s over! They will become a small publisher that no one talks about anymore, it will become the brand that give up, Xbox will be a joke, the brand will be devalued, the games will be devalued, no one will be there to defend the Xbox brand, they will be prey to trolls and PlayStation players who will criticize the xbox games that are released on their platforms.,without anyone to defend the brand
The Xbox brand exists because there are Xbox players, Xbox sites, mainstream sites that talk about Xbox because it is a publisher AND a console and hardware manufacturer. If tomorrow. If tomorrow, everything is multiplatform, no more consoles, no more hardware, no more branding, no more third-party publishers who make games for Xbox, no more marketing which holds essentially because Xbox has a console. And that will result in fewer games, fewer gamepass subscribers, fewer sales of everything. It will become like Sega, which will fall into oblivion. What Xbox must understand is that having a big community like Xbox players behind you is a strength, a privilege, an opportunity, they must use it to move forward and not go against them, that would be a very serious and irreversible error.
It may seem like a simple equation for accountants and other financiers at Xbox, but it's not simple at all, the negative repercussions will be enormous for the business.