Microsoft repositions Cortana from an 'assistant' to an 'assistance' aide

[errole]

Big news with Cortana being reshaped in the assistant world as Microsoft is shifting the way it is thinking about, positioning and building out Cortana. Cortana product chief Javier Soltero explains the new strategy.

Found this on ZDNet.

https://www.zdnet.com/article/microsoft-repositions-cortana-from-an-assistant-to-an-assistance-aide/

 

[techiez]

Big news with Cortana being reshaped in the assistant world as Microsoft is shifting the way it is thinking about, positioning and building out Cortana. Cortana product chief Javier Soltero explains the new strategy.

Found this on ZDNet.

https://www.zdnet.com/article/microsoft-repositions-cortana-from-an-assistant-to-an-assistance-aide/

Basically MS is quitting the race with Google assistant and Alexa, and just hoping business will stick to MS even though Alexa and Google assistant will eventually make inroads into business once they capture consumer mindshare.