Microsoft is once again making the mistake of trying to convince consumers that Copilot+ PCs are better than Macs. That’s like comparing Nokia to the iPhone or Windows Phone to iOS. Most consumers don’t care about processing power; what matters to them is the experience the product delivers to justify their purchase. At the moment, there’s nothing in Windows 11 that justifies replacing a Mac or an old laptop with a Copilot+ PC.
Let’s be honest: is the Windows Recall feature available to everyone? No, right? And Copilot offers a terrible experience because it opens in a web page instead of an app. Plus, everything Microsoft promises with AI can already be done using ChatGPT, DALL·E, and Sora on any device.
Microsoft needs to stop and focus on something that truly attracts people glued to their phones to come back to Windows or makes them really want to upgrade from Windows 10 to Windows 11. For now, there’s no “killer feature” in Windows 11 that justifies this transition.
Oh, but someone might say: “It’s better for gaming!” That doesn’t matter, because there are already dedicated consoles for that. According to studies by Newzoo and Ubisoft, most gamers prefer playing on consoles or smartphones rather than PCs. Moreover, Windows 11 ARM is clearly losing to Macs with Apple Silicon in terms of game optimization.