Microsoft unveils Bing Generative Search — enhanced with AI, it's a complete overhaul of traditional search

[Windows Central]

Microsoft has announced a major update to Bing Search that overhauls the search results page with AI at the heart of its experience.

Microsoft unveils Bing Generative Search — enhanced with AI, it's a complete overhaul of traditional search : Read more

 

[fjtorres5591]

Co-pilot is a temporary brand for the chatbot-fronted Windows AI *features*.

Much like MPC personal computers in the 90's for PCs with audio cards and optical disk drives was a temporary brand. It won't last as the marketing focus because MS has a lot invested in the Bing brand and they're not going to ditch it and the mindshare it has.

Co-pilot will be deemphasized over time as the tech matures, ends up embedded inside the branded apps, and all PCs are AI PCs. All that will remain is Windows 12, the app brands, and the dedicated front end key to whatever the app ends up looking like. Saves on marketing, if nothing else.