I've read the article and still would love some clarity over a couple of things.
1. Recall is mentioned a thousand times, is it really that big of a feature that it will sell the systems? In my opinion it still doesn't warrant forking out extra money on Copilot+ PCs. They are pretty much in the same boat that Apple was, when their new silicon was first launched - they simply need to offer more.
2. Is Apple really that far ahead with Apple Intelligence? What ground-breaking/exciting features does it offer that people should splash their money on? They are pretty much in the same boat, there is literally nothing exciting about AI on laptops at the moment. Windows Search sounds like a step in the right direction. Having Visual Studio use it would be cool or maybe some real time movie upscaling. Image generation just doesn't do it anymore.
3. 'Apple Silicon is now ahead again, but that will only be the case until PC chip makers release their next-gen chips in 2025' - ahead in what? I assume it meant energy efficiency and nothing more than that. Again, is that really a selling point?
Does it allow for better code compilation, does it load apps faster, does it allow for faster search in the system, does it offer something that's not possible using other chips? Does it improve the user experience in a meaningful way? Or is it just ahead in in benchmarks running on Apple's closed ecosystem, and being tailored to a specific spec to make it look better than it actually is? I'm assuming that it's none of the former, and all of the last point.
In the end, where Apple leads is in it's marketing, which is nothing new. And MS, as usually, is terrible in that department and their PR (Xbox has already taught us that a long time ago).
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