Microsoft's new Windows 10 app store will allow unpackaged apps, but why?

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Windows is a desktop OS, so desktop apps should be in the Windows app store, right?
Last week, I wrote about some upcoming changes to the Store app on Windows 10 that Microsoft is yet to announce, that will allow app developers to bring more kinds of Win32 apps to the Store in an effort to revitalize the storefront for end-users. Windows is a desktop OS, and most users are using those desktop apps on a regular basis, so why shouldn't those apps be in the Store?

Full story from the WindowsCentral blog...
 

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