Minecraft Earth ends: Why do Microsoft's mobile games keep failing?

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Minecraft Earth shutting down is just another example of Microsoft failing in this space.
Nobody saw this coming. Minecraft Earth is dead, and will be shut down at the end of June. A game that should've been a massive easy-win for Microsoft is now being shuttered, joining Mixer, Windows Phone, and the other wasted-potential products Microsoft has put out over the years.
Minecraft Earth isn't alone either. Gears POP! and Age of Empires: Castle Siege recently shut down as well, and the future of Forza Street is up in the air. It really does beg the question; why can't Microsoft capitalize on this insanely lucrative market, and will it hinder their chances with Xbox Game Pass for Android and iOS?

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