More Microsoft Rebranding on the Way?

[hopmedic]

Earlier today we saw the rebranding of SkyDrive to OneDrive. Here's the link if you missed it:
Microsoft drops SkyDrive name, announces OneDrive instead | Windows Phone Central

Now it looks like we may be seeing another rebranding, this time for Office Web Apps.
Microsoft Office Web Apps to be renamed 'Office Online'? | ZDNet

 

[Coreldan]

I don't think "Office web apps" into "Officer Online" is the same level of rebranding as Skydrive to Onedrive, though, but maybe that's just me

 

[Laura Knotek]

I understand the need for rebranding when there are trademark infringements. However, I think one thing that has hurt Microsoft over the years is rebranding its products so often that people cannot keep track of what they're called.

hotmail.com>live.com>hotmail.com>outlook.com

MSN Messenger>Windows Live Messenger>Skype

It seems like Microsoft cannot just pick product names it likes and stay with those names.

 

[Lance_WPCentral]

I understand the need for rebranding when there are trademark infringements. However, I think one thing that has hurt Microsoft over the years is rebranding its products so often that people cannot keep track of what they're called.

hotmail.com>live.com>hotmail.com>outlook.com

MSN Messenger>Windows Live Messenger>Skype

It seems like Microsoft cannot just pick product names it likes and stay with those names.

I agree with you 100% and you have given some very good examples.