I don't think fanboys of any brand realize they are the worst customers for an industry. They hold back innovation with their blind loyalty. Us swing voters want the best hardware out there, and we vote with our pocketbook. This is what keeps all these manufacturers on their toes. The fanboys let these fat cats get complacent and live off their past glory. How do I know? I was one of them. There's no bigger ****** than an Apple ******, and look where it got me? I can finally admit I was attached to inferior hardware with great software. But mind you, that software no longer is the cream of the crop like it used to be. Android has now leveled the playing field. As I have said, I've held an S3 and gave it a go, the device is amazing. I've decided to go Windows Phone because of it's unique looks and because I'll be picking up a surface.