Pretty sure it isn't aimed at those buyers. If you don't currently want W10M this wouldn't entice you, no.
But if you want W10M with continuum it would be the lowest priced entry ignoring 950/XL BOGO deals.
Recent BOGO may be what is spoiling the US response, but where are the countries that need a Euro-tuned radio? Windows Phone has long done very well in some European countries. The LTE Bands 1/3/7/20 make this phone capable not only in Europe, but parts of Asia and Africa. Add in some Latin American countries, with others having adopted a US-tuned radio. This probably is suffering from lack of exposure in the correct markets.
To me, though, the aesthetic sells it as much as the spec.