I can understand the hate for on screen buttons. When I use my friend's 730, I'll be stuck for a second like "WHERE ARE THE CAPACITIVE BUTTONS? HOW TO GO BACK?". I use 1020 and I'm not fan of onscreen buttons too. But at the same time while gaming and doing some browsing I accidentally touch it. This may be irritating to many people, though it doesn't bother me much. But removing them completely is also not a great option, especially on a FLAGSHIP. They could have included settings to control them so people who doesn't like could turn off. Complaining about consuming space? C'mon look at SAMSUNG and I-Phone they are at the bottom, MSFT is not completely covering it with screen (I would have been happy if they did that) . And I'm sticking with my 1020 another year it can survive that long, not impressed with current Lumia flagship. They wont be cheap either, and what are they offering for that an IR scanner and Continnum. Really? no finger print sensor, and all plastic body. A huge ring around camera, even the Chinese have stopped doing that stuff. It looks like a mid/ low end device, don't tell me to put on a case i don't use one. And case manufacturers don't even make cool cases for lumia devices like they do for Apple.