I seems Microsoft is using product diluting, to an extreme, as a way to not cannibalize sales on other models in their line up. I wish they would use marketing enhancement instead, and the surface pro 4 is good reference to use as an example.
Microsoft takes a fantastic screen, great speakers and awesome detachable keyboard that make up the surface 4 and add a i7 processor, up to 16G ram and 1Gig storage . All is good here. Then they have to create the lower models but make sure that they don't create something of a standout value along the way. So they create an i5 model, that you can't upgrade to as much storage; as the i7. Then the lowest model, the m3, they had to think even harder to dilute it's value enough from the i5, since they saw how quiet and zippy this processor was, while sipping a little less battery. Microsoft did the natural thing first by stripping away the option of getting even 8G of ram and topping storage at 128G. Then there was that nagging issue of the tiny bit extra better battery life. Solution, give it a smaller battery,,, oh and make that charger cord a little, aah... make that a lot shorter dammit, and slower at charging!
Now I don't think Microsoft should have to be so drastic or think so hard to make sure the value levels so distinct, Use your marketing skills instead. Let us guys with the lowly m3 have 256G of storage but, like, put a sticker on the i5 models that say "Sound by Bang". And the i7 would have a sticker the would say " Sound by Bang and Olufsen". You know we would still be wishing we had that sticker.
Microsoft takes a fantastic screen, great speakers and awesome detachable keyboard that make up the surface 4 and add a i7 processor, up to 16G ram and 1Gig storage . All is good here. Then they have to create the lower models but make sure that they don't create something of a standout value along the way. So they create an i5 model, that you can't upgrade to as much storage; as the i7. Then the lowest model, the m3, they had to think even harder to dilute it's value enough from the i5, since they saw how quiet and zippy this processor was, while sipping a little less battery. Microsoft did the natural thing first by stripping away the option of getting even 8G of ram and topping storage at 128G. Then there was that nagging issue of the tiny bit extra better battery life. Solution, give it a smaller battery,,, oh and make that charger cord a little, aah... make that a lot shorter dammit, and slower at charging!
Now I don't think Microsoft should have to be so drastic or think so hard to make sure the value levels so distinct, Use your marketing skills instead. Let us guys with the lowly m3 have 256G of storage but, like, put a sticker on the i5 models that say "Sound by Bang". And the i7 would have a sticker the would say " Sound by Bang and Olufsen". You know we would still be wishing we had that sticker.
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