Realistic Ad Revenue Numbers

[Stiv]

If anyone's interested I've published some ad revenue numbers from my latest game to help give fellow developers a realistic guide to how much your average WP7 game can expect to make.

http://diffractionstudios.blogspot.com.au/2012/03/apple-squash-realistic-ad-revenue-part.html
http://diffractionstudios.blogspot.com.au/2012/02/apple-squash-realistic-ad-revenue.html

There are plenty of success stories out there so don't let this put you off, but for most of us I think this is the level you should be setting your expectations until you find your feet in the marketplace.

If you'd like to share any numbers from your apps I'd love to hear them!

Cheers,
Stiv

 

[Jim Clinton]

Hi Stiv,

Thanks for publishing the numbers!

Mine are not as good as yours, I use PubCenter only. I feel lucky to see ecpm higher than $1.00 average; they are usually less than 0.50 or so. I don't quite understand how it all works. They fluctuate way too much throughout the day sometimes peeking at over $7.00 then dropping to nothing for a while then up again. I have read that changing your categories can help but I have not tried that yet.
But I really am in it for the fun anyway.

Jim

 

[Stiv]

Thanks for sharing Jim!

I had very similar experiences with my 2 previous games but for some reason Apple Squash has been doing a lot better. It could be to do with categories as you said because I might have picked different ones this time around.

I'll check it out and report back!

 

[Gmotagi]

Hi Stiv,

Thanks for that, im going to be publishing my game hopefully in the near future and had come to some of the same conclusions you have regarding ads etc. For me I still cant decide the best payment method but im currently thinking a ?1.99 initially just because I want to see how it compares to the live titles in terms of sales. Luckily I've only spent about ?250 on art & sound so im fairly confident I can make my costs back.

I love your gfx btw, im a big fan of that style of rich colours & big contrast.

 

[selfcreation]

thanks for sharing

i added it to the GETTING started thread ( from my signature) ( developer section )

2: Apps , games and Development!:

all thanks to you

 

[Stiv]

Jim, the categories I picked for this one are "Health & Fitness", "Hobbies & Interests" and "Technology & Computing". Not sure why I picked Health & Fitness, maybe because Apples are healthy?

Gmotagi, Thanks for your comments! I'd love to hear how you go with a paid app since I only have experience with the ad-based model. Will you be offering a free trial as well?

Se1fcr3ation, Thanks for linking! I've updated the links in the original post to point directly to the blog posts I'm referring to rather than the whole site.

 

[selfcreation]

Se1fcr3ation, Thanks for linking! I've updated the links in the original post to point directly to the blog posts I'm referring to rather than the whole site.

updated the link thanks

this might help get a phew more app downloads hehe