If the only answer is just to cater to FB fans then no... I don't get it.
But at the same time no one can explain how it benefits Microsoft to further incorporate a 3rd party that is ambivalent to their mobile system. I have logic, statistics and common sense I present in my posts. But you have won me over (worn me down) and the "I want" explanation rules!!!
I want Microsoft to invest time, energy, money and talent turning my device into a dedicated NBC portal that plays all NBC all the time!!! They should make it a priority and integrate it into as many aspects of the OS as they can. Make mobile IE always open to the NBC web site with no option to select or change the behavior. Make Bing search favor NBC related results and push them to the top always. Open every possible message App or function set to correspond with NBC.
Hallelujah and pass the next special concern that Microsoft can throw their money away supporting!!!!!
OK bye now. I'm done.