Chatted this morning with the help desk people, here is my account this morning:
Sooo.. I understand that the MS Answer desk people are probably outsourced somewhere, and English is not their first language. I am 100% ok with that. But just because English isn't your first language, doesn't mean reading comprehension has to go out the window >.>
I have told the lady that I am in a restart loop and windows wont load. She keeps telling me to "create a new windows user by hitting windows key + R and typing netplwiz".. or asking me if I'm in tablet mode or desktop mode... I told her I'm in "my computer wont start up" mode.
Some things I might let slip like "did you preorder it in October?".. you know the ONLY month it was available.. or asking me if I'm using another computer or the affected device after I said the device wont load windows at all (so how can I be on it).. maybe she didn't think those through..
so then I got redirected to the "surface support department". which wasn't listed that I could see, though before redirecting me the lady told me that I may have a better time returning it basically and getting a new one. Too bad the store doesn't open until 10 AM and I have to be at work at 9 >.>
The surface support lady seemed overly confident that she could fix this.. "try this" -- "no? don't worry we can work on this". hmm ok.. We tried a bunch of different button combos which seemed all to do the same thing (turn the device off).
Had to download a recovery image. Downloaded and extracted. Instead of waiting on Chat the lady decided to call me instead and close that chat, probably so she could help someone else -- Metrics and all that I'm sure. Though I did have difficulty with her accent.
Put the drive in and restarted. She kept telling me to hit a combo of buttons and the blue screen would come up but it didn't so I just went into the UEFI screen and changed the boot order to USB first. This went much faster off the drive than when windows did it itself.
It came up with a note about changing the TPM. and to hit Ok or Cancel. the lady didn't seem to know what this was. But she said to hit "ok" after she was on hold for a bit so I assume she asked someone or looked in their KB or something.
Install went smoothly. Everything worked after it reinstalled windows 10. Things that didn't seem to work the first time (such as the store and getting my MS account to sync up) worked this time. She had me install the updates which made me wait with baited breath as this is what caused my downfall last time.
but in the end it all worked! after the restart and install everything worked perfectly. So after an hour and a half on the chat / phone we're all set! Now i'm only an hour late for work

thank goodness I have an understanding boss...
hope this helps!