This was built to compete with Spectre, XPS, Zen Book, X1 Carbon. So the main benefits over these competitors, besides the obvious would be the following:
1. Fashionable, color choices
2. Trendy
3. Lots of Legacy ports
4. 3:2 aspect ratio
5. 3000x2000 resolution
6. All of the above for low starting price.
The major cons are the following:
1. No dedicated GPU option
2. No USB C, so no external GPU
3. Can't have cool color with higher end configurations
4. Proprietary power cord (ie no USB C)