Why, with a heavy heart, I left Windows Phone
5 years ago I bought a Samsung Focus. I've used Windows Phone exclusively every day since then. Yesterday I put in an order for a OnePlus One; also known as "The Flagship Killer". The purpose of this thread isn't to say "win phone sux" or some similar ignorant statement. As a matter of fact I very very much like the platform. I type this thread with the hope that someone on the Windows Phone team will see it and some changes will finally start to happen.
The Waiting Game
In 2010 when I got my Samsung Focus Windows Phone 7 handset I knew it was an "underdog" as smartphone platforms went. Back then you had to have faith that it would grow to rival the giants in the smartphone space, and grow it did. I remember being a part of an excited group of people who said "Just wait for Mango (windows phone 7.5)" and wait we did, when 7.5 released it was a lot better and we all said "This is good, but just wait for phone 8....". Windows Phone 8 released (at this time I was using a Lumia 900) and those of us on Windows Phone 7.5 had to buy new hardware that would support the new OS. Windows Phone 8 brought a lot of features but we were still left in the cold compared to Droid and iOS users. But we didn't worry because Windows phone 8.1 was coming, with universal apps and all kinds of cool stuff. Surely Microsoft would also take this opportunity to maybe finance the development of some more popular apps we were missing? Nope. And now we wait for windows phone 10 (and universal apps again)
"Developers! Developers! Developers!"
Microsoft has made a big deal about their commitment to developers, at one time something like 45 of the top 50 most used apps were available on Windows Phone. Now we deal with companies pulling their apps (If you need example, I'm sure there's some on the home page of WindowsCentral), strong arming independent 3rd party app devs for whatever odd reason (StarBucks, Snapchat) and Beta or minimal feature apps that never get updated (Lookin' at you Instagram). While the platform has some of the most dedicated and talented devs around (Rudy is awesome), it's just not enough to compete in the market. When Apple was making the iPhone, they went and got people to write apps for it. Surely their has to be a way to give incentive to making your app as full featured and beautiful on Windows Phone as it is elsewhere.
I'm so tired of Phones built for "Emerging Markets"
There has been some amazing hardware on Windows Phone, no question. The stuff Nokia was doing was phenomenal. 41 Megapixels?!?! Are you kidding me?!?! Awesome. Then one day Microsoft purchased Nokias device business for 7.2 billion dollars. Let me show you what that looks like with real numbers: $7,200,000,000! That's a sizable sum of money. And what has Microsoft done since they acquired this awesome smartphone building team? I dunno, not much. Budget device after Budget device... So very many phones I don't care about: 430s and 530s and 640s..... Whatever. I hate to sound snobby but I'm so sick and tired of the lack of flagships
I could go further to talk about how where I live we didn't even get a phablet or a 930 or an Icon or... well the list goes on (no I don't live in an emerging market)
With all that said, I will be really sad to leave Windows Phone and I hope one day I will have a reason to come back. In the meantime, I'm excited to use all of the Microsoft apps and services that are either on Android already (and in many cases more full featured than their windows phone counterparts) or coming soon. I've even found a way to make an Android phone serve that beautiful Windows phone style user experience that I have enjoyed so much these past 5 years.
So Microsoft if you're reading this, I really like the platform, I want to support Microsoft, but at the same time, if the above doesn't get addressed, it will only result in more defectors like myself, more companies pulling their apps and the gap between Windows Phone and the other guys only getting wider.