I was looking at reports of the rumored 435 and it got me thinking. The rumored specs are actually BETTER than the 530/535/630/635 in a few respects: display resolution and CPU. Now I know that these are just rumors, but looking at the 2014 lineup... what gives? It is so confusing: 530 has bad res/CPU, 535 has bad screen/decent res/bad CPU/good RAM, 630/35 has bad res, bad RAM, decent CPU but lacks sensors and FFC which the 535 has...
Seriously, what? MS needs to figure this out properly. Just look at how they've screwed the 8xx range with a SD400 cpu, which while it's a great cpu, it's unacceptable when you're paying $450. The 2014 lineup is confused and badly planned, I'd guess it's due to the chaos of the Nokia purchase and reorganizing all the workforce.
Now, it doesn't take a genius to plan a good lineup, however. If you ask me, the following would have made more sense and would have been much more clearly marketable:
435 - SD200, 4" 540p, 512RAM, 4GB, MicroSD
535 - SD400, 4" 540p, 512RAM, 8GB, MicroSD, FFC
635 - SD400, 4.5" 480p, 1GBRAM, 8GB, MicroSD, FFC, Clearblack
735 - SD600, 4.5" 720p, 1GBRAM, 8GB, MicroSD, FFC, Clearblack, better camera
830 - SD600, 5" 720p, 1GBRAM, 16GB, MicroSD, FFC, Clearblack, Pureview camera
930 - SD800, 5" 1080p, 2GBRAM, 32GB, MicroSD, FFC, Clearblack, Pureview camera
1520 - SD800, 6" 1080p, 2GBRAM, 32GB, MicroSD, FFC, Clearblack, Pureview camera
Notice how MS only got the 930 and 1520 devices right. Those are the only 2 phones that are specced correctly for their position in the lineup. Everything from 830 and below has been handled poorly, which ironically is exactly where they're trying to sell the most. Even with the current mistakes, having the 635 with a front camera, even if a simply passable one, would have made a world of a difference. Now that the 535 has a FFC, it's shaming the 635 which also has less RAM. Maybe Nokia was sticking it to Microsoft before their phone division transferred, because I can't imagine the current lineup had any logical planning to it.
Now, what happens in 2015. We know we won't get flagships until W10, which is like 10 months away. MS will have to survive on low end and midrange. If they spec and price these phones right, they can succeed - otherwise WP is quite dead in the market. They're the underdog and by definition have to entice consumers (other than us WP users) so they're tempted to switch or buy WP as a first smartphone. So, how would my 2015 lineup look like? I highlighted in red what you gain with each step up:
$49, 440 - SD210, 4" 540p, 512RAM, 4GB, MicroSD
$99, 540 - SD210, 4" 540p, 512RAM, 8GB, MicroSD, FFC
$149, 640 - SD410, 4.5" 540p, 1GBRAM, 8GB, MicroSD, FFC, Clearblack
$249, 1340 - SD410, 6" 720p, 1GBRAM, 8GB, MicroSD, FFC, Clearblack
$249, 740 - SD610, 4.5" 720p, 1GBRAM, 8GB, MicroSD, FFC, Clearblack, better camera
$349, 840 - SD610, 5" 720p, 1GBRAM, 16GB, MicroSD, FFC, Clearblack, Pureview camera
$449, 940 - SD810, 5" 1080p, 2GBRAM, 32GB, MicroSD, FFC, Clearblack, Pureview camera
$549, 1540 - SD810, 6" 1080p, 3GBRAM, 32GB, MicroSD, FFC, Clearblack, Pureview camera (skip 1530 for cohesion)
Comments, thoughts, debate? I'd love to know people's opinion on the 2014 and potential 2015 lineups. I'm sick of my cracked 920 but the Lumias on sale right now just aren't good buys.
Seriously, what? MS needs to figure this out properly. Just look at how they've screwed the 8xx range with a SD400 cpu, which while it's a great cpu, it's unacceptable when you're paying $450. The 2014 lineup is confused and badly planned, I'd guess it's due to the chaos of the Nokia purchase and reorganizing all the workforce.
Now, it doesn't take a genius to plan a good lineup, however. If you ask me, the following would have made more sense and would have been much more clearly marketable:
435 - SD200, 4" 540p, 512RAM, 4GB, MicroSD
535 - SD400, 4" 540p, 512RAM, 8GB, MicroSD, FFC
635 - SD400, 4.5" 480p, 1GBRAM, 8GB, MicroSD, FFC, Clearblack
735 - SD600, 4.5" 720p, 1GBRAM, 8GB, MicroSD, FFC, Clearblack, better camera
830 - SD600, 5" 720p, 1GBRAM, 16GB, MicroSD, FFC, Clearblack, Pureview camera
930 - SD800, 5" 1080p, 2GBRAM, 32GB, MicroSD, FFC, Clearblack, Pureview camera
1520 - SD800, 6" 1080p, 2GBRAM, 32GB, MicroSD, FFC, Clearblack, Pureview camera
Notice how MS only got the 930 and 1520 devices right. Those are the only 2 phones that are specced correctly for their position in the lineup. Everything from 830 and below has been handled poorly, which ironically is exactly where they're trying to sell the most. Even with the current mistakes, having the 635 with a front camera, even if a simply passable one, would have made a world of a difference. Now that the 535 has a FFC, it's shaming the 635 which also has less RAM. Maybe Nokia was sticking it to Microsoft before their phone division transferred, because I can't imagine the current lineup had any logical planning to it.
Now, what happens in 2015. We know we won't get flagships until W10, which is like 10 months away. MS will have to survive on low end and midrange. If they spec and price these phones right, they can succeed - otherwise WP is quite dead in the market. They're the underdog and by definition have to entice consumers (other than us WP users) so they're tempted to switch or buy WP as a first smartphone. So, how would my 2015 lineup look like? I highlighted in red what you gain with each step up:
$49, 440 - SD210, 4" 540p, 512RAM, 4GB, MicroSD
$99, 540 - SD210, 4" 540p, 512RAM, 8GB, MicroSD, FFC
$149, 640 - SD410, 4.5" 540p, 1GBRAM, 8GB, MicroSD, FFC, Clearblack
$249, 1340 - SD410, 6" 720p, 1GBRAM, 8GB, MicroSD, FFC, Clearblack
$249, 740 - SD610, 4.5" 720p, 1GBRAM, 8GB, MicroSD, FFC, Clearblack, better camera
$349, 840 - SD610, 5" 720p, 1GBRAM, 16GB, MicroSD, FFC, Clearblack, Pureview camera
$449, 940 - SD810, 5" 1080p, 2GBRAM, 32GB, MicroSD, FFC, Clearblack, Pureview camera
$549, 1540 - SD810, 6" 1080p, 3GBRAM, 32GB, MicroSD, FFC, Clearblack, Pureview camera (skip 1530 for cohesion)
Comments, thoughts, debate? I'd love to know people's opinion on the 2014 and potential 2015 lineups. I'm sick of my cracked 920 but the Lumias on sale right now just aren't good buys.
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