The biggest strategic mistake of Xbox's Phil Spencer era is not talked about enough

[Windows Central]

Xbox's overall strategy has been erratic in recent years, at least on the face of it. Xbox fans are eating well overall, but Microsoft's ability to acquire new users into its console ecosystem has been middling. Perhaps passing on the biggest genre explosion in recent memory has something to do with it. We can call it the "Genshin" impact.

The biggest strategic mistake of Xbox's Phil Spencer era is not talked about enough : Read more

 

[MyNameIsKoren]

I'm interested you bring up how popular these games are for the younger audience, specifically because games that are being made with interest from the older audience are often slapped with "made for a modern audience". You would think that "modern audience" would be the younger demographic, maybe the ones playing gatcha games or whatever.

Also I think it's fitting that Microsoft shot themselves in the foot and left this money on the table. It fits perfectly with their marketing strategy of running several sweepstakes for SE consoles and controllers that they flat-out don't let customers buy. Their limited marketing strategy that is, as we know their marketing lead recently cried about not really having any budget to work with.

They really aren't trying, this gen. And arguably, they really haven't been trying since the Series' release, if not earlier. I cannot imagine losing out on so many money-making efforts like this. And for what? I've never once seen somebody stand up and announce that they've actually won one of the sweepstakes. Not once. Maybe it's happened, but it's not doing them any favors. The sweepstake consoles just get people talking for a few days, griping about how many people want to buy them but can't... And then they're forgotten about. Didn't they used to sell specialty 360 and XB1 consoles?? Why stop what works just to give up extra revenue??

 

[dharmababa]

I had no idea they turned it down. I only know of Genshin because my teenagers (now 15 and 17) got into it ~2 years ago. I was surprised to see it wasn't on the Xbox. As a result they ended up spending a ton of time gaming on their PCs while the Xbox Series X went unused in the other room.

 

[Jack Burton]

More mishaps across their gaming dept. If the name of the game is just looking for the new user, but failing to see the customer in front of you (ex: fighting games for one) that sounds like a problem. EVO just came off their most successful event in years & they are also expanding the event. There’s no consistency & long term support (key) to keep anyone on a Xbox platform except those that like specific genre of games. Even the most successful Nintendo generations for example worked to get across all genres to their platform & their least successful platforms struggled to achieve that. The person that is making the decisions to not bring games like Genshin, should raise questions about the persons’ fit for that position. Successful platforms seem to be the ones that embrace all games spanning all genres.