The Deadpool and Wolverine collaboration is infuriatingly what's wrong with Xbox marketing right now

[Windows Central]

Am I annoyed that I can't get hold of any of this sweet Deadpool and Wolverine Xbox hardware? Absolutely. Xbox seems to value our social engagement more than money, and it's infuriating.

The Deadpool and Wolverine collaboration is infuriatingly what's wrong with Xbox marketing right now : Read more

 

[blamter]

Literally the only xbox controller I've wanted to buy in years (the base designs are perfect so I I only buy one if they break) and i can't. WHYYY???

 

[Arun Topez]

I don't even care for these, but I COMPLETELY AGREE with you! These controllers and skins are perfect for social buzz and movie hype which Xbox can easily cash grab on to not only sales for these, but people would also buy more Xbox consoles as well. It's like they don't even try anymore and don't even want the money. They have such a huge fanbase, and they're disappointing them just like all their other fans. Xbox used to be the only consumer-facing marketing I used to see here since Satya took over, and even that was rare. Before him, I used to at least see some Windows & Office ads, but now it's like absolutely nothing. It's clear that Microsoft doesn't even care for Xbox anymore or consumers in general. I think it's time for Microsoft to get a new CEO tbh, who understands that their corporate customers they target consist of consumers, and if they don't make their consumers love them and want to choose them first, then corporations won't always pick Microsoft first, which is why the competition such as Google, Apple, and Amazon have been able to switch so many over.

 

[JamesDax3]

Cry and complain. smdh

 

[4rk]

Yeah that's frustrating. To answer your question it's because it's not worth it to them to sell it. It takes additional testing, and MS generally commits to a 10 year support window (even if it's support you pay for after warranty expiration) meaning parts and repair services. The regulatory hurdles for a different shape controller or holder for each regulatory region, though navigable and well understood by Microsoft, would delay the distribution untill well after the hype cycle.
And they're saving Earth but not making additional insta-e-waste. Expect people to buy up the limited supply and unbundling the two products.