I should be good when it comes ms need more stuff like action center and time customization yo attract more users. EVERYONE WANTS CUSTOMIZATION, LOOK AT ANDROID! IT IS NOT ROCKET SCIENCE MS.
PETER
Android isn't necessarily popular due to its customization options. I can guarantee you a large percentage of users don't really have any idea what makes Android so much better from a customization stand point.
One must remember: the world doesn't largely consist of tech geeks like us. The majority don't understand technology to that great a degree, and make very blind buying decisions. Many Android phones can be found dirt cheap, so when people see that, they go, "Oh wow, a smartphone for THAT cheap?! What a great deal!" Without any considerations for how poor the specs are and how dismal of a device it probably is.
Likewise, when people (especially in America, thanks to the reigning 2yr contract system) go for high end devices, they see how things like the Samsung Galaxy S4 or S5 have these latest and greatest specs, and how awesome they are. Do they have any idea what it means? Nope. Are they going to buy it because it /sounds/ better? You can bet your hat they will.
This isn't to say there aren't a lot of people who bought Android because they like to customize every last detail of their phone, I'm sure there are millions out there who bought an Android device just so they could flash it and customize the hell out of it. But nonetheless, we who understand the ins and outs of technology are a minority, and most buy things based on very blind and arbitrary purchasing decisions (which is why sales reps can, in many ways, make or break a platform. I had two friend who were very interested in Windows Phones as their first smartphones, but both were talked into Android because Windows Phone is "too complicated.").