- Nov 6, 2012
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Why spend 7 billion if you can do it for 3.5 billion?
Why destroy the Nokia mobile device brand?
Why this negative attitude towards Nokia Android devices?
MS wants the patents, not the Chinese factories that produce crap or the sinking feature phone business.
Where will MS get the volume for components?
It would make more sense if MS bought only 51% of the mobile division which would become a new company owned by MS, Nokia and other partners. HTC could for example join, maybe Huawei. Joint components purchasing, development, producing Windows Phones and selling components to the partners at slim markup that leaves lots of savings in components to the partners. This new MS Nokia Mobile, would make all low and mid range mobile devices. The partners would split the cake of all the high end devices. MS, HTC, Huawei would make all top of the line smartphones and tablets, sharing the Nokia mobile developments under guidance from MS Nokia Mobile. In some markets where the Nokia brand is strong, there would be Nokia high end devices.
A little like with Nexus devices, manufacturing would be split among the partners. I.e. Huawei would do the lower priced phones later sold as Nokia. HTC all the high end stuff sold as Nokia. Etc. So if in a market, you can not sell the Nokia but the Huawei... Just slap a different name on it. Each partner would concentrate on his competence.
And MS Nokia Mobile should also sell partner Android phones under the Nokia name to ship enough volume to the carriers and distributors to be relevant. With the objective to sell as many devices as possible and mainly WP, RT, Win8 products. But there will be Android products if a partner needs them and for specific markets and product segments.
Of course MS Nokia Mobile would give all devices sold over it the desired identity interface (Skin) wise.
Feature phone factories of Nokia would be closed down as fast as they loose money. Replacing any such products with re-branded partner products. Each partner could still have its own devices, but these would not be sold over Nokia Mobile which would reduce their volume in some markets.
All partners could if they have a hit on their hands, outsource to Nokia Mobile insuring that the manufacturing risks are reduced for all.
You do the math, you save a fortune doing it this way and as the distribution and product mix improves, MS and all partners make loads of money.
Also the patents of Nokia, would be in MS Nokia Mobile, free to use for MS Os products with discounts for use in Android products if agreed upon MS Os product sales quotas are met.
Less risk, less manufacturing overcapacity, less costs for components, now all partner manufacturers love WP and MS Os products... MS Nokia Mobile would also benefit from partner technologies, reducing parallel development waste.
Last MS Nokia Mobile could add lots of income by distributing partner products in markets where the partner has difficulty placing his excellent product under his name.
Doing it this way is way more efficient and profitable and would allow its partners and MS to get much more market share with MS Os products at lower risks with higher margins for all.
What does MS know about hardware manufacturing? They outsource everything like Apple.
The Ballmer plan is a bad plan. Expensive, risky and not flexible...
I would call this new company 'Mobile Fusion'...
Why destroy the Nokia mobile device brand?
Why this negative attitude towards Nokia Android devices?
MS wants the patents, not the Chinese factories that produce crap or the sinking feature phone business.
Where will MS get the volume for components?
It would make more sense if MS bought only 51% of the mobile division which would become a new company owned by MS, Nokia and other partners. HTC could for example join, maybe Huawei. Joint components purchasing, development, producing Windows Phones and selling components to the partners at slim markup that leaves lots of savings in components to the partners. This new MS Nokia Mobile, would make all low and mid range mobile devices. The partners would split the cake of all the high end devices. MS, HTC, Huawei would make all top of the line smartphones and tablets, sharing the Nokia mobile developments under guidance from MS Nokia Mobile. In some markets where the Nokia brand is strong, there would be Nokia high end devices.
A little like with Nexus devices, manufacturing would be split among the partners. I.e. Huawei would do the lower priced phones later sold as Nokia. HTC all the high end stuff sold as Nokia. Etc. So if in a market, you can not sell the Nokia but the Huawei... Just slap a different name on it. Each partner would concentrate on his competence.
And MS Nokia Mobile should also sell partner Android phones under the Nokia name to ship enough volume to the carriers and distributors to be relevant. With the objective to sell as many devices as possible and mainly WP, RT, Win8 products. But there will be Android products if a partner needs them and for specific markets and product segments.
Of course MS Nokia Mobile would give all devices sold over it the desired identity interface (Skin) wise.
Feature phone factories of Nokia would be closed down as fast as they loose money. Replacing any such products with re-branded partner products. Each partner could still have its own devices, but these would not be sold over Nokia Mobile which would reduce their volume in some markets.
All partners could if they have a hit on their hands, outsource to Nokia Mobile insuring that the manufacturing risks are reduced for all.
You do the math, you save a fortune doing it this way and as the distribution and product mix improves, MS and all partners make loads of money.
Also the patents of Nokia, would be in MS Nokia Mobile, free to use for MS Os products with discounts for use in Android products if agreed upon MS Os product sales quotas are met.
Less risk, less manufacturing overcapacity, less costs for components, now all partner manufacturers love WP and MS Os products... MS Nokia Mobile would also benefit from partner technologies, reducing parallel development waste.
Last MS Nokia Mobile could add lots of income by distributing partner products in markets where the partner has difficulty placing his excellent product under his name.
Doing it this way is way more efficient and profitable and would allow its partners and MS to get much more market share with MS Os products at lower risks with higher margins for all.
What does MS know about hardware manufacturing? They outsource everything like Apple.
The Ballmer plan is a bad plan. Expensive, risky and not flexible...
I would call this new company 'Mobile Fusion'...