Canadian theater chain Cineplex Cinemas has introduced an interactive gaming app called TimePlay where users will be rewarded with prizes and loyalty apps. TimePlay allows users to challenge their friends or a theater full of strangers with interactive game play. The app, previously available or Android, BlackBerry, and iOS users has now reached Windows Phone allowing multi-player game play on a secondary screen. The mini games within the app will be continually updated and users can take advantage of special offers when they play.
Full story from the WindowsCentral blog...