Tough Hill To Climb for WP8 OEM

[AngryNil]

When Windows 95 lauched people were lining up to get the product...it was crazy!! We were proud to wear a Windows 95 t-shirts (...well...at least I was )

Was the random neighbour across the street also lining up? I think Apple has pulled in even the most non-techie people, which is what I'm talking about.

 

[Mr. MacPhisto]

This would be a great marketing campaign. You should seriously send it to MS. They can never have to many good ideas.

Any idea how to contact them?

It's been an obvious route to me for awhile. I'm convinced that it will only take getting WP8 in people's hands for it to be huge but you need to present it properly.

Even in web advertizing, you need to have any WP screens shown on banners or in ads actually showing the Live Tiles in motion. Firstly, it catches the eye. But it also displays the point. Static pictures make it look like it is only goofy looking, non-shiny 2D icons. People need to know its more.

Same for Windows 8. When I sat in front of the RTM and had the Live Tiles flashing, I fully realized how innovative the concept was. Email, FB, News, Stocks, Quotes, Pictures, and so much more that flashed at me, giving me so much info WITHOUT EVER HAVING TO OPEN A THING!

So it is on the Phone too. And the customization does reflect your interests, not just with the apps you have up first. The size of each tile is a reflection of things too.

 

[pjs37]

Any idea how to contact them?

It's been an obvious route to me for awhile. I'm convinced that it will only take getting WP8 in people's hands for it to be huge but you need to present it properly.

Even in web advertizing, you need to have any WP screens shown on banners or in ads actually showing the Live Tiles in motion. Firstly, it catches the eye. But it also displays the point. Static pictures make it look like it is only goofy looking, non-shiny 2D icons. People need to know its more.

Same for Windows 8. When I sat in front of the RTM and had the Live Tiles flashing, I fully realized how innovative the concept was. Email, FB, News, Stocks, Quotes, Pictures, and so much more that flashed at me, giving me so much info WITHOUT EVER HAVING TO OPEN A THING!

So it is on the Phone too. And the customization does reflect your interests, not just with the apps you have up first. The size of each tile is a reflection of things too.

I can see it on TV now...have a split screen one is a "Popular OS" which is a iOS looking knock off OS just for the ad and WP on the other side. And then just a quick narrative be like "Want to check the weather? And have the one other one side flipping through pages of apps to open the weather app and the WP just has it there and do that with like 3-4 different things like stock, news, appointments all while all the other tiles are doing their flipping and what not. That should get people interested.

Heck even better sit there and be like "Want to get a quick look at all the stuff for the day?" And just show a timer clock and the live tiles zooming into each one showing the important information while the one of the left fumbles around opening app closing apps going to the next one. All while the timer is going and then after like 20 seconds or whatever just cut it off and wrap up the ad.

 

[Mr. MacPhisto]

I can see it on TV now...have a split screen one is a "Popular OS" which is a iOS looking knock off OS just for the ad and WP on the other side. And then just a quick narrative be like "Want to check the weather? And have the one other one side flipping through pages of apps to open the weather app and the WP just has it there and do that with like 3-4 different things like stock, news, appointments all while all the other tiles are doing their flipping and what not. That should get people interested.

Heck even better sit there and be like "Want to get a quick look at all the stuff for the day?" And just show a timer clock and the live tiles zooming into each one showing the important information while the one of the left fumbles around opening app closing apps going to the next one. All while the timer is going and then after like 20 seconds or whatever just cut it off and wrap up the ad.

Brainstorming on it a bit, I thought not of a split screen, but three phones on screen with a WP8 device in the center, iPhone to the left, Android device to the right.

"Life is more than a grid of icons. Things are always happening, always changing. Windows Phone is alive, like you. You can see what's going on without ever opening an app."

At this point the Android and iPhone "look" at each other, shake, fall on their backs and their screens go dark. As the camera pans out, WP8 device still in the center, we see headstones spring up by the fallen phones, both etch with RIP in the arch and iPhone or Android underneath. While we see the tombstones in the camera, we hear the voiceover: "Icons are sooo last century."

The screen then fades to black with a Windows logo and Windows Phone 9 printed underneath. We then here the voiceover do a new tagline for WP8 that is printed on the screen as well: "Windows Phone 8: It's Just Better".

Then the next ad. Same setup - iPhone and Android with WP8 in center. That WP8 screen will change based on the voiceover for the ad - would be wise to filter through the different colors and models of WP8 devices all featuring different Start Screens.

Voiceover: "Windows Phone knows that you're an individual. Maybe you like music (music tile prominent), maybe you like texting (texting tile, etc), maybe you like taking pictures, or maybe you're a gamer. Any way you like it, we know that you're more than just a boring grid of icons - you're you and your phone should express that!"

This time the WP8 shoves the other two phones out of frame and stands alone. We fade out to the same new tagline and logo with the "It's Just Better" voiceover.

Those are my more developed ad concepts.