Um.... this is weird. Apparently Google is now owned by another company named Alphabet

[Jas00555]

Google to become Alphabet Inc in shakeup | Top News | Reuters.com

Well, I must say that this was an interesting way to end my Monday. Apparently Google is taking their moon shot projects and other non-successful divisions into other companies under an umbrella company known as Alphabet.

I'm curious to know how this setup will work. Co CEOs usually kill companies and splitting Google into a smaller subsidiary may have just made it easier for the EU to make them split them up even more.

Interesting times!

 

[Jas00555]

Re: Um.... this is weird. Apparently Google is now owned by another company named Umbrella

Nobody correct me, i meant alphabet

Edit: thanks for fixing that Laura. You beat me to it.

 

[Laura Knotek]

Re: Um.... this is weird. Apparently Google is now owned by another company named Umbrella

Nobody correct me, i meant alphabet

I've edited the title.

 

[dkediger]

Man, there is sooo much fun to be had in this. The business rationale makes sense, but holy hell is that a bad name. Did all the bad product naming folks leave Microsoft and get jobs at Google? Also, apparently there is a German company Alphabet International - so an EU based similar named company. Seems like we've heard this story before....

 

[dkediger]

Re: Um.... this is weird. Apparently Google is now owned by another company named Umbrella

And now, for the fun part:

"Google executives Larry Page, Eric Schmidt, and Sergey Brin announce 'Alphabet', a new parent company for Google's myriad products, at a press conference Monday."


(The physical resemblances are uncanny...)

 

[dkediger]

Amazing cross-branding potential:

"Google Search Results Brought to You by the Letter 'C'"