With pretty much any other mp3 player you can plug it in, open up Windows Media Player, and it'll immediately recognize the device and allow you to transfer files to it quite easily. An iPod Touch recently came into my possession (I would never buy one, for the very reason that I'm here writing this thread: they're too restrictive and iTunes is terrible), so I plugged it in to put some music on it but Windows Media Player won't recognize it. I see that there is a paid plug-in you can buy (MGTEK) but it seems a bit pricey at $20 and it also seems like they don't support the software anymore. I'm surprised that some 'open source' do-gooders haven't written a solid, free plug-in. Is there a way to turn an iPod into a regular mp3 player so that Windows Media Player can sync with it? I don't want to use iTunes. Please don't tell me I have to use iTunes.