- May 22, 2013
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Many people choose Windows Phone because they want something genuinely different from the competition. Wish lists of features and tweaks inevitably draw the criticism that Microsoft needs to do more than just emulate the leading platforms, and that?s true, but it?s a tricky balance to achieve. Missing obvious functionality that people enjoy elsewhere is not a good idea. Android and iOS are quick to appropriate features when they?re a good idea and WP needs to do the same to an extent, but there should be some attempt to innovate and differentiate.
On that note the next version of Windows Phone needs at least one killer feature that the competition doesn?t have. Microsoft is uniquely well-placed to develop the second screen angle, maybe the tighter integration between Windows on tablets and PCs can make the difference, and maybe it has something else in mind. In order to encourage a lot of people to defect from Android or iOS, the WP platform must tick all the same boxes and offer something else to entice them in.
What do you want to see in the next big Windows Phone update? What would get you excited enough to switch from Android or iOS if you?re not currently a WP user?
On that note the next version of Windows Phone needs at least one killer feature that the competition doesn?t have. Microsoft is uniquely well-placed to develop the second screen angle, maybe the tighter integration between Windows on tablets and PCs can make the difference, and maybe it has something else in mind. In order to encourage a lot of people to defect from Android or iOS, the WP platform must tick all the same boxes and offer something else to entice them in.
What do you want to see in the next big Windows Phone update? What would get you excited enough to switch from Android or iOS if you?re not currently a WP user?
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