It just seems like not a day goes by that you don't hear about a developer closing up shop on the Windows Store. Yes, there are a lot of apps on the store, but how many of those are quality apps? How many of those are knock-off alternatives that don't work as well? You could ask the same for the rest, but I would say the ratio of good to bad apps are much better on Google, Amazon, and Apple than they are on Windows. And even if they are the same apps as the other platforms, they tend to run better because they are spending development funding on them. That money is coming from app purchases.
It may not be the best solution, but they have to do something to shore up the store and give people more reason to pick up a Windows phone when comparing it to an Android or iOS device. Paying them off up front may not be the best or the right answer, but a deal has to be made somewhere to get them to even consider coming to the Windows Store. You're absolutely right, one or two apps is not going to do it. They need to improve the overall health of the store with high quality apps across the board. If you don't even have the user base to guarantee sales of apps, you have to get creative to sell the developers on Windows. It's the chicken and the egg problem. Which comes first, the users or the apps? No one's going to buy your devices if you can't do anything with them other than basic functions, and no developer is going to design an app for your device if no one is there to buy it.
In my opinion, Windows is a better platform. As I've said elsewhere, I love my Nokia Lumia. I've had it for over three years now and it's the most stable phone I've ever owned. I have had essentially zero issues with it. It's been supported up to this point and I see no reason why that support should stop given the specs of my phone until something like Windows on ARM is on a telephony device and becomes the norm. But with the limited list of devices for the Creator's Update, I've come to the realization that I'm going to have to make a decision very soon.
Can you provide an example of a developer closing up shop in the windows store?
I see a lot of developers coming to the windows store (kodi, evernote, facebook, Instagram, leo's fortune etc etc), and the store has definately gotten much bigger and better over the last two years or so numerically, and to my eye, so perhaps you could fill me in?
PS, the amazon store IS NOT better than the windows store. Go have a look, and see how much is missing. Amazon devices sell because of price, not because of the app offerings, which these days are quite poor. I've used it quite a bit, because I have a BB10 phone.
MS is addressing the apps problem by pushing itself on markets where it has strength - tablets, hybrids and laptops, into those budget markets this year via windows on arm, and windows cloud. If it can capture significant tablet marketshare for example, and gain some ground with windows cloud, both will expand the userbase of windows store users.
You can't really artificial create economies. "stimulus" as governments perform is sometimes ineffective, sometimes effective, and is extremely expensive.
What MS has is an area where there are real growth possibilities - tablets. The only two areaa where there is growth in tablets is budget, and windows. Samsung and Apple have both had negative growth for years of quarters in a row. Hence, windows on ARM being a great, smart move -ultra-cheap windows tablets, a FF where the app gap doesn't matter because of win32 apps (which in many cases are more powerful than android apps, such as the adobe suite, games or oracle).
This is why one of the surface versions is rumoured to be ARM, not intel. It'll be a budget version. Possibly a cheap surfacebook too?
By positioning windows in both growth sectors, it opens up the possibility of a "tablet coupe"
Windows cloud on the other hand is another market, education, where windows has ceded 50% to ChromeOS. Budget tablets have lost MS ground. Windows cloud will run entirely on the windows store, offering upgradability to full windows, stylus/ink, and touch screen ability, and hybrid designs as strong points of difference.
If it could capture both these markets, windows store would be strong. It would even be strong in areas related to phones, like chat programs, because all these devices are cellular PCs - they can send texts, make phone calls, give GPS, become hotspots.
The other area where microsofts strategy addresses this problem of apps, is by ceding them. The bot intergration into Cortana will create a conversational "skills" ecosystem, MS's conversation as a platform. You see conversation changes a lot of things. Current touch ecosystems will be much less useful, if people mainly use voice. And by outsourcing all that to developers, microsofts bot system already being more popular than facebook's bot system, Cortana will be able to do a lot of things we use apps for - order a cab, find a hotel, send a message, make a call etc.
And the other thing MS has in place is its co-development of flexibile OLED with Samsung. That might be a few years off, versus all three above which will be released this year, but when it also comes, it also allows win32 legacy apps in the pocket, by having large screens in the pocket - a FF where windows is doing well, tablets. Interestingly, Nadella didn't even put that one in place, it was balmer. But it works just as well to address MS's app issues, and "create the next big thing"
There's just no easy way to save a failing product like windows 10 mobile. It's even harder to convince shareholders to even try, given it will generally be perceived as burning money. Fortunately for MS, there is a way to expand the store, and UWP. A way to leverage into mobile, by capturing larger cellular PC devices, and leveraging desktop. It's a play they have been executing, and planning for years.
If you go look at the windows store, right now, you'll see it is themed with education apps. Theres an education section at the bottom, that is extremely repleat with education apps. And the ones on display like earth 3d, anatomy, the space one - are of very high quality. So how did all that happen, a few weeks out from the announcement of windows cloud huh....
There's plenty going on at MS, they just don't telegraph their moves to their opponents. That would not be smart. And if they were any other company, they would have dropped windows 10 mobile like a stone. The fact they are keeping the platform on ice, keeping it on life support, shows they think that windows has a future in mobile devices - but they cannot afford to spend money on it right now, when there are important battles to win on the way having a real shot at pocket cellular devices.
You must keep in mind too, when markets reach saturation as smartphones will, they experience a shift toward budget, a lowering of margings, and a gutting of premium products. Every company that exists is also looking for the next big thing. Amazon has an assistant, Samsung has an assistant, google, apple. Apples new phone has augmented reality features. Its only "the next big thing" that will drive the next wave of mass consumer adoption and thus the next wave of abundant profits. Smartphones as much as it may not seem that way to consumers, are already strongly slowing, even going negative in mature markets - we are not far from a time where selling iphones and s8's as a business model isn't going to be enough to make you a tech giant.
So indeed apps as currrently realised could/will also one day be a thing of the past. They are small screen focused, touch focused, not voice intergrated. I have little doubt if you sent the current app ecosystem five years, or ten years into the future, it might be considered pretty much useless. They are powerful in the meantime, but what you want isn't just apps, and it's not even just developers - its a market. And the only way to have a market is to have a moat - a product point of difference that sells your product.
MS is working on that via multiple angles. If you don't have the patience to see how that plays out, or you want a new phone, by all means buy a Samsung or a blackberry android. All good by me. But all this armchair CEO'ing by embittered phone users is just a bit OTT in my mind. Go to crackberry and see what a REALLY abandoned OS looks like, with no new handsets, and no updates for anyone. And there you'll see loads of people saying "how blackberry should save bb10". Crowdfunding and alls sorts is discussed. But of course most of those people couldn't run a business to save their lives - I have a small business, and I would be utterly lost as the CEO of Microsoft.
You can't really be mad at MS, given they still seem to have plans for mobile, and still support it. Yes, its on life support, but if it was any other company it'd be dead. This is a company with vision - they have no given up on mobile, they are just fighting their way to it via a bunch of other strategies.
If you want a new phone- BB hub is great for MS intergration, and buying a Samsung Microsoft edition is more or less supporting MS too to a small degree. Plus Samsung like MS is a google competitor, and they are inclined to work with MS to dethrone google - hence bixgy, their watch OS and all the other google rivalling products they have, and all the work with MS they do. You could also go apple, ios has great quality software, better than google (although its a forced closed system, that sometimes doesn't give you options you want)