Will Microsoft ever be as 'cool' as Apple?

[Windows Central]

Will Microsoft ever be able to compete with Apple when it comes to "cool factor?" This can be a controversial question.
Microsoft is making great strides in the hardware and software departments, and its new devices, including the Surface Laptop and Surface Pro, are constantly compared to Apple hardware. Why? Apple has a certain "cool factor" that many of its loyal fans can't get enough of. Remember those old commercials with Justin Long and John Hodgman, where the stuffy businessman was a PC? Those are partly to blame.

Full story from the WindowsCentral blog...

 

[bxlatinoheat]

In my opinion Microsoft is already as cool as apple with the surface pro new Microsoft phone and other great features Microsoft has makes it just as cool as apple ?????? or even better ??????