Don't know if anyone has or will want to share their commerial ideas, but I thought I would share mine.
The marketing campaign needs to be a targeted one I think. Those "In, out and back to life" ads set up this new line but this time we show how.
#1 target- The housewife, a recent survey said that women would give up a lot of things, like chocolate and sex, if they could just get 10 more free minutes a day. The housewife is a position of respect and if you show her how having the group function can help her herd her family and keep in touch with far flung family and friends. Or how she uses bing vision to make better shopping choices buy using the reviews.
#2 target-The housewifes husband, the 8 to whenever he gets home toiler. How he uses the email and Office integration, how when he comes out of a meeting he can quickly check to see if his wife has tried to get in touch with him by her live tile. How on the train, he becomes human again with the Zune and XBL Games and getting up to speed with friends on the ride home.
#3 target- The 20 somethings. Highlight the Social networking, Zune and gaming.
One of my favorite ideas for a commerial is directed at #3. This would be one of those commericals at the theater before the movie and there would be a series of them, one every 5 mins or so. First one, young couple at home and use the phone to find a movie. Next they are in the theater and are just talking before the movie about getting something to eat after. They use local scout to find someplace to eat. The series just continues to follow them through the evening as they use the phone. They send the link to the resturant to friends to have them meet them later. That sort of thing.
They HAVE to show people WHY they will love the Live Tiles and the integration that comes in Windows Phone. Catch phrases are great when people really GET it. "In, Out and back to life", sounds good but with something like this, you have to SHOW how it can improve their life, without once using the word "Magical".
The marketing campaign needs to be a targeted one I think. Those "In, out and back to life" ads set up this new line but this time we show how.
#1 target- The housewife, a recent survey said that women would give up a lot of things, like chocolate and sex, if they could just get 10 more free minutes a day. The housewife is a position of respect and if you show her how having the group function can help her herd her family and keep in touch with far flung family and friends. Or how she uses bing vision to make better shopping choices buy using the reviews.
#2 target-The housewifes husband, the 8 to whenever he gets home toiler. How he uses the email and Office integration, how when he comes out of a meeting he can quickly check to see if his wife has tried to get in touch with him by her live tile. How on the train, he becomes human again with the Zune and XBL Games and getting up to speed with friends on the ride home.
#3 target- The 20 somethings. Highlight the Social networking, Zune and gaming.
One of my favorite ideas for a commerial is directed at #3. This would be one of those commericals at the theater before the movie and there would be a series of them, one every 5 mins or so. First one, young couple at home and use the phone to find a movie. Next they are in the theater and are just talking before the movie about getting something to eat after. They use local scout to find someplace to eat. The series just continues to follow them through the evening as they use the phone. They send the link to the resturant to friends to have them meet them later. That sort of thing.
They HAVE to show people WHY they will love the Live Tiles and the integration that comes in Windows Phone. Catch phrases are great when people really GET it. "In, Out and back to life", sounds good but with something like this, you have to SHOW how it can improve their life, without once using the word "Magical".
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