- Aug 3, 2014
I've been working in marketing for many years. At this point I can assure all of you that "Windows Phone" as a brand has been severely compromised in the last few days aka "its dead" (the brand).
Microsoft has to come up with something different for the new Surface Phone. They can't just say it has "Windows Phone", because the name/brand is "dead".
So Microsoft needs a fresh start. Let's call it "The new Surface OS", a lite version of Windows 10, made for mobile phones, with support for both ARM and x86, runs full desktop apps when conected to a dock, runs UWP apps when in mobile mode.
The future is Surface OS and it really sounds much better.