I am confused by MS' lack of a full bore ad campaign. A campaign that shows the OS in action, that shows the Facebook integration in the People and Me hubs, and how the Photo hub works etc etc. The OS provides a killer user experience and once people start really seeing it in action they will react positively.
It's led me to the following conclusion - this is just a theory of mine - MS is hedging their bets. Knowing that the OS is still lacking some features and that the upcoming update will fill in some key features or, according to the latest leaks, be a massive update..MS is letting us be early test subjects who will help get the word out based on actual end user experience.
Despite it's flaws and shortcomings, the majority of us knew exactly what we were getting into and the majority of feedback has been very positive.
With that, MS will go full steam ahead after the planned update in January. With the positive feedback and word of mouth from us early adopters, the ability to woo those still on the fence by adding the missing features in the update, plus a better ad campaign, MS will start the big push to gain market share.
As I said, it's just a theory of mine.... what do you folks think?