WP7 Product Placement - Jamie Oliver's Food Revolution

[Rut Dog]

In tonight's episode, immediately after a commercial break, Jamie is shown in his car talking to his Live Search voice command to get GPS directions.

I thought it was very well done product placement. Pretty seamless. Yet the camera angle was deliberate -- they wanted you to see it was Windows Live, and by association WP7 right?

 

[Winterfang]

I want new phones, new exciting phones.