Xbox Game Pass for free? Microsoft is experimenting with ad views for access to hundreds of Xbox games.

People have been "paying" for gamepass with MS Rewards points for quite some time. A lot of those points acquired by using Edge/Bing and viewing ads. The suggested "experiments" may be referring to that (currently being tweaked) or something similar.

Given the current decline in ad spending I would doubt any new implementation of ad driven services any time soon, though.
 
People have been "paying" for gamepass with MS Rewards points for quite some time. A lot of those points acquired by using Edge/Bing and viewing ads. The suggested "experiments" may be referring to that (currently being tweaked) or something similar.

Given the current decline in ad spending I would doubt any new implementation of ad driven services any time soon, though.
tim stuart specifically mentioned africa and india as target markets for such a service, also these ad strings are new to the OS.
 

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