Xbox Store rebranding to 'Microsoft Store' on Xbox One

[Windows Central]

Microsoft appears to be extending the Microsoft Store branding, this time to pre-release builds of the next Xbox One dashboard.
Last week it surfaced that Microsoft was preparing for a rebrand of the Windows Store – the inbuilt digital storefront for apps, games, movies, and music on Windows 10 devices. As spotted by Windows Insiders in the Release Preview ring, both the store's name and logo had changed, assumedly ahead of a wider rollout in the months ahead.

Full story from the WindowsCentral blog...