You will soon be able to buy Surface products directly from the Store app on Windows 10

[Windows Central]

Microsoft is building one unified Microsoft Store for users on Windows 10, where you can buy not only digital content, but hardware too.
Just a few weeks ago, Microsoft began rolling out an update to the built in Windows Store that rebranded the app as "Microsoft Store." At the time, outside of the rebrand, not much else had changed within the app, making the rebrand slightly odd. As it turns out, Microsoft is planning to sell more than just digital content via the Store in the near future.

Full story from the WindowsCentral blog...