Or
Scenario 3: Microsoft releases the 940 in February 2015 (that is capable to leverage features from W10 - USB OTG, Continuum, etc), 1 year after the Icon. Come Windows 10 in the fall, and 940 runs perfectly with Windows 10 for phone. Fans are happy and said "Yay!! I love Microsoft!!!". Then, as it needs to launch a new flagship model with the release of its new flagship OS, it releases the 940 XL in September 2015. Wow!! Another flagship! More choices for consumers, ain't that wonderful?? But I'm fine with 940 because it is still the flagship and enjoying every single feature from Windows 10!! Hurray!!
Is that too difficult?? No offense, yes indeed your 930 purchased last August seems to be better than iPhone 6. But when W10, everyone will even forget about Windows phone because all news will be covering iPhone 6s and Note 5. Devs will all be hyped up with the new devices and make better apps for iOS and Android. Do you think they will even bother about bridging apps over to Windows 10 anymore?? Microsoft better release really true unique flagships by then because if it doesn't, good luck to the future of Windows phone.