Six Flags Entertainment Launches Integrated Marketing Partnership with Nokia - PR Newswire - The Sacramento Bee
GRAND PRAIRIE, Texas, May 7, 2012 -- /PRNewswire/ -- Six Flags Entertainment Corporation (NYSE:SIX) announced today an integrated marketing and mobile development partnership with Nokia to support the new Lumia 900 and debut a custom application for Six Flags guests for all U.S. locations. The partnership will provide Nokia with marketing opportunities across the Six Flags parks through its Media Network. Additionally, Nokia and Six Flags will partner on national sweepstakes and retail promotions.
The centerpiece of the program is the development of a custom Six Flags application exclusively for Nokia Lumia consumers. The application will feature unique content for each participating Six Flags theme park, including an interactive map, information on attractions, food and shopping as well as special event listings, a custom day planner and video content from Six Flags TV. In addition, the application will present owners with exclusive benefits such as Nokia Nightly Offers that provide discounts each night on select in-park retail, restaurant or games locations.
"This partnership exemplifies and takes advantage of our entire portfolio of marketing assets and provides an incredible benefit to our guests," said David McKillips, senior vice president of corporate alliances for Six Flags Entertainment. "We are really excited to see the Nokia brand integrated into our parks and to deliver exclusive benefits to our guests."
Read more here: Six Flags Entertainment Launches Integrated Marketing Partnership with Nokia - PR Newswire - The Sacramento Bee
GRAND PRAIRIE, Texas, May 7, 2012 -- /PRNewswire/ -- Six Flags Entertainment Corporation (NYSE:SIX) announced today an integrated marketing and mobile development partnership with Nokia to support the new Lumia 900 and debut a custom application for Six Flags guests for all U.S. locations. The partnership will provide Nokia with marketing opportunities across the Six Flags parks through its Media Network. Additionally, Nokia and Six Flags will partner on national sweepstakes and retail promotions.
The centerpiece of the program is the development of a custom Six Flags application exclusively for Nokia Lumia consumers. The application will feature unique content for each participating Six Flags theme park, including an interactive map, information on attractions, food and shopping as well as special event listings, a custom day planner and video content from Six Flags TV. In addition, the application will present owners with exclusive benefits such as Nokia Nightly Offers that provide discounts each night on select in-park retail, restaurant or games locations.
"This partnership exemplifies and takes advantage of our entire portfolio of marketing assets and provides an incredible benefit to our guests," said David McKillips, senior vice president of corporate alliances for Six Flags Entertainment. "We are really excited to see the Nokia brand integrated into our parks and to deliver exclusive benefits to our guests."
Read more here: Six Flags Entertainment Launches Integrated Marketing Partnership with Nokia - PR Newswire - The Sacramento Bee
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