The long-term effects of Microsoft's low-end mobile push

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Dec 17, 2013
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The next billion. We've heard a lot about them. Particularly regarding Microsoft's and Google's attempts to reach developing markets with low-cost smartphones.
It was a race to the bottom as Google's Android One strategy and Microsoft's low-end Lumias vied for mobile market share.

Microsoft's faithful fans watched Redmond claim and desperately grasp the 3% share they held by way of this low-end approach. A strategy that necessitated a nearly two-year absence from the high-end space.

Full story from the WindowsCentral blog...
 

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