Things are different now. The smartphone war is raging on but Microsoft, for the next year or more, is no longer in the thick of it.
Sure Redmond is still making smartphones. And yes their mobile OS will be continually improved and utilized on first-party and partner OEM hardware. And let's not forget Redmond's cross-platform app deluge. Yes, Microsoft is everywhere.
However, despite these commitments, Microsoft is no longer pitting its mobile phone efforts head-to-head against its rivals. Microsoft has strategically withdrawn from the mass market and is no longer targeting general smartphone consumers with its devices. Given that for the past five years, general consumers have by-passed Microsoft's mobile offerings a more refined approach toward a clearly defined audience was determined to be appropriate.
Full story from the WindowsCentral blog...
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