Microsoft must passionately market Surface Laptop to take on Apple's MacBook

[Windows Central]

Microsoft wants MacBook-loving college students to switch to its new Surface Laptop. But is the company's marketing team ready to take on Apple?

On May 2, 2017, Microsoft introduced a new addition to its family of first-party hardware, the Surface Laptop. Unlike the Surface Pro, Book and Studio, the Surface Laptop does not create a new category, however.

Full story from the WindowsCentral blog...

 

[nipun950]

It should be "Microsoft must market Surface Laptop differently to take on Apple's MacBook"

Lets admit this, it's hard to beat apple. Even thinking to try to beat Apple ate theri own game is very very tough. And since, Surface Laptop isn't much different from start, it rather should be marketed differently.