Anyone remember how the Samsung Galaxy line first established itself in the iPhone dominant US market? A man named LeBron James was paid by Samsung to be seen using the Galaxy, and long story short it became a fashion statement among the 16-24 fan demographic segment of the NBA (a global brand). Look at the sidelines of an NBA game (like the All-Star game) and almost all the players are using Galaxies not iPhones. It easily could be argued that without Lebron James the Samsung Galaxy line would have never gained a sizeable foothold in a market that had people drooling over the iPhone.
A lot of us may think it?s silly to think that people buy what they see celebrities and famous athletes using/wearing but it?s absolutely true (especially with the younger crowd, the youth that develop brand loyalty). A man named Michael Jordan MADE Nike, without MJ, Nike had no chance against Adidas and ReeBok (a Duopoly). Look at Nike now. Too bad Microsoft doesn?t have any prominent ?alums? associated with the brands who have access to highly marketable pro athletes. Oh wait they do, Paul Allen owns the Seattle Seahawks of the NFL, Portland Trailblazers of the NBA and is a co-owner of the Seattle Sounders of the MLS, and Steve Ballmer now owns the Los Angeles Clippers. Allen already has had Russell Wilson in a few Surface ads and pushed through the league wide Surface promotion with the entire NFL using them, and Ballmer is fitting the Clippers with SP3?s over iPads. Now look at the SP3?s recent profitability and growth trends, can some of the SP3 sales figures be thanked to Allen and Ballmer?s connections? Most Likely.
Conclusion: Why can?t we do the same with Windows Phone!?! Get Chris Paul, Blake Griffin, Richard Sherman, Russell Wilson, Clint Dempsey etc. to push Windows Phone and be seen using WP and WP only. This strategy won?t make Windows Phone the ?Nike of Smartphones? but I promise it will make more waves in the US, where WP market share is PATHETIC. I doubt these two MSFT shareholders who still love the brand would be against Windows Phone (or whatever they're calling it now) catch on like the SP3 is starting to.
A lot of us may think it?s silly to think that people buy what they see celebrities and famous athletes using/wearing but it?s absolutely true (especially with the younger crowd, the youth that develop brand loyalty). A man named Michael Jordan MADE Nike, without MJ, Nike had no chance against Adidas and ReeBok (a Duopoly). Look at Nike now. Too bad Microsoft doesn?t have any prominent ?alums? associated with the brands who have access to highly marketable pro athletes. Oh wait they do, Paul Allen owns the Seattle Seahawks of the NFL, Portland Trailblazers of the NBA and is a co-owner of the Seattle Sounders of the MLS, and Steve Ballmer now owns the Los Angeles Clippers. Allen already has had Russell Wilson in a few Surface ads and pushed through the league wide Surface promotion with the entire NFL using them, and Ballmer is fitting the Clippers with SP3?s over iPads. Now look at the SP3?s recent profitability and growth trends, can some of the SP3 sales figures be thanked to Allen and Ballmer?s connections? Most Likely.
Conclusion: Why can?t we do the same with Windows Phone!?! Get Chris Paul, Blake Griffin, Richard Sherman, Russell Wilson, Clint Dempsey etc. to push Windows Phone and be seen using WP and WP only. This strategy won?t make Windows Phone the ?Nike of Smartphones? but I promise it will make more waves in the US, where WP market share is PATHETIC. I doubt these two MSFT shareholders who still love the brand would be against Windows Phone (or whatever they're calling it now) catch on like the SP3 is starting to.